What advice do you have for students who want to get into the digital marketing industry?
Working in digital you will compete against many others with similar background.
--> Identify the skills and knowledge that make you unique and make you stand out from the crowd USP - build on them and tell a compelling story about yourself.
The challenges in digital marketing include finding new ways to engage citizens, consumers and customers.
--> Use your insight, empathy and inspiration to identify emergent behaviours in the real world and then figure out how the digital world of tomorrow can support those behaviours
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