McLaren
22,927 followers
http://www.mclarenshop.com
The official Team McLaren membership programme & eShop Twitter page
Listorious Interview
#McLarenWinsShortyAwards :)
As far as we are aware, @McLaren_eShop was the very first Formula 1 team account on Twitter. That was in 2008. We started it to see how relevant it is for our fans around the world.
We use hashtags as and when relevant. The only regular one is #McLarenMonday & obviously we like it being used – i.e. after a Grand Prix win.
Auto-DMs and other spam
With the APIs around Twitter, there’s a lot covered. Some of that would sit well within the Twitter interface - i.e. features to manage professional accounts.
There are some brands that do a great job and a lot of social media guys really make good use of it for their business.
We’ve introduced the #McLarenMonday after the first Grand Prix victory in 2009 – and became a trending topic that day. That was quite exciting.
We tweet multiple times a day – even through weekends. A day without tweets is a strange one.
In the spirit of mutuality and relevancy we follow people who follow us.
There are a few and we’re trying out a lot. E.g. CoTweet is handy and the guys from Seesmic do a great job too.
Don’t be afraid, start with listening and then simply try to add value to the conversation. Just like in 'real life'.
A fact is that the majority of accounts are inactive, so it would be great to see that changing. The more (sensible) conversations take place, the better. And spam is of course an issue which will keep the folks at Twitter.com busy.
Lots of them, i.e. some really good F1 bloggers.
Fake trends tend to be funny - although that wasn't the idea...
No - but be careful with RTs
Quantity isn’t the issue; there are great people and brands on Twitter already. It would be good to see them facilitate and participate in conversations more and not just broadcast.
How many people are behind @McLaren_eShop’s tweets?
No, we follow interesting people and follow everybody back.
Twitter is all about conversations and we try to add value to those by sharing and engaging.
It’s such a simple way to reach out and engage with our friends around the world and get their view on what we’re doing.
It made listening and engaging far easier, that’s why we love it.
Happy members, happy customers, happy Twitter friends, our great team, the web, new gadgets
They are simply genuine.
