Phoenix Zoo

21,007 followers
http://PhoenixZoo.org

The Phoenix Zoo is home to more than 1,300 animals from around the globe – including more than 200 endangered or threatened species

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Listorious Interview

140 characters of advice for a new user?

Twitter Advice (Twidvice): Don't miss an opportunity to answer any question, praise your followers or spread good honest news.

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What's your favorite Twitter app?

We currently use TweetDeck to stay in contact with our followers, but we also have accounts with SocialOomph, TwitterFeed, & HootSuite

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Ever get called out for tweeting too much?

NEVER! We have been frequently praised for connecting to our fans and followers!

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What do you wish people would do more of on Twitter?

We wish that people would come to @PhoenixZoo and tweet about their favorite exhibits! #MonkeyVillage #StingrayBay #LandOfTheDragons

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What's the most interesting connection you've made through Twitter?

To date, the most interesting connection we've made is with actor/race car driver @FrankieMuniz. Apparently he and his fam LOVE the zoo!

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How do you use Twitter in your professional life?

Twitter has helped us improve guest service by acting as an instant communication tool for guests to get quick answers or give feedback.

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What inspires you to tweet?

We started tweeting to promote events and activities, and quickly we noticed that our followers LOVED the interaction!

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Who do you wish had a Twitter feed but doesn't?

Our friends at the Point Defiance Zoo and Aquarium and our friends at the Phoenix Art Museum. They're on Facebook though.

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Is there someone you want to follow you who doesn't already? If so, who?

Yes, we would love it if more local broadcast personalities would follow us. So many people don't even know we have a twitter account.

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Has Twitter changed your life? If yes, how?

Yes, twitter has changed our organization for the better. We now have a way to instantly communicate with the very people that seek us.

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How do you make your tweets unique?

We're not afraid to tweet as we would talk. We're just funny enough to get an LOL or two, but silly enough to cause a few eye rolls.

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What was the funniest trend you've seen?

When people were talking about #OneLetterOffMovies and our followers started making them all about animals... Priceless.

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What are six things you could never do without?

Our Followers/Guests, Animals, ZooLights, RockTheZoo(ZooBrew), ZooFari, KettleKorn

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Why'd you start tweeting?

We started tweeting because our zoo has so much to say. We've saved a species that was literally extinct in the wild! And much more!

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Terms you wish would start trending on Twitter right now?

We have always wanted Conservation, Animals and @PhoenixZoo to hit the top trends...

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How long can you go without a tweet?

We try to tweet at least every day. They say a tweet a day keeps the doctor away. Okay, they don't say that, but they should!

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What feature should Twitter add?

We think that Twitter should add a feature that allows people to see what is trending with their friends (or lists).

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What are some words or phrases you refuse to shorten for brevity?

We will never shorten the usernames of our followers, we want to make sure we recognize our wonderful supporters.

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What are some big Twitter faux pas?

The biggest twitter issue (twissue) is that 3rd Party apps have WAY more functionality than twitter.com itself.

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Hashtag you created that you wish everyone used?

How about we make one up right now!? #ILoveZoo It's almost as sweet as saying I love you... just with a little more fur.

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Who do you admire most for his or her use of Twitter?

The @GeorgiaAquarium has a wonderful following and has linked their social media to their ticket purchasing. Brilliant

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Have you ever unfollowed someone? Who and why?

Yes, we have unfollowed people for inappropriate language or behavior on twitter.

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What's your best tweet?

Our best tweet: when we got to tell @JulieEllis8 that she won a 1 year membership for entering a contest! Priceless. We love give-a-ways!

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