Carol Phillips
10,254 followers
http://www.brandamplitude.com
Notre Dame Marketing professor; Brand strategist; President independent market research & consulting firm, Brand Amplitude; #Millennials are my passion.
Listorious Interview
JJ - I studied psychology in college and grad school and spent many years in advertising agencies. I have always been interested in Consumer Behavior. How people choose to spend their time and money is endless fascinating. The more we know about what drives their behavior, the better able marketers are able to create products, services and communications that serve their needs and strengthen their brands. Millennials are a new kind of consumer. They needed a different approach to teaching in the classroom and they will require special approaches by marketers. Their behavior is shaped by their connectivity and they think differently about what is important. Their influence and size makes them very important to marketers.
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